Findability Experts — Findability Score
NassifMD Plastic Surgery — Beverly Hills, CA
Here’s where NassifMD Plastic Surgery stands in the Beverly Hills market. Every number below comes from live data — Google Maps, a 95-point geographic ranking scan of the local market, directory checks, live page-speed testing, and live AI-readiness probes of your site.
Findability Score — Overview
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Core Visibility 61% On Track |
AI Visibility (AISO) 63% On Track |
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Strategic Readiness 80% Strong Foundation |
Technical Maturity 82% Strong Foundation |
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Gaps Found 10 |
Critical Priority 4 |
Overall · Strong Foundation 70% 0.35·61 + 0.25·63 + 0.20·80 + 0.20·82 = 70 |
Not Appearing in the Map Pack
You do not rank in the top 20 for “plastic surgeons” across 100% of the search area.
The rest of this audit is scored on its own merits below, and the fundamentals may well be strong — but map-pack placement is how local customers actually find you. Until that changes, the strength of everything else is potential rather than traffic.
These four numbers don’t agree with each other, and that disagreement is the story of this audit. Your website and your technical foundation are strong — deep procedure pages, a large before-and-after gallery, an exceptional credential footprint, and a link profile most practices in this market would envy. Your Core Visibility is weak for one narrow reason: on Google Maps, in your own zip code, you are almost never shown. A practice this well-built should not be losing map placement to clinics with a fraction of its authority, and that’s a fixable problem rather than a rebuild.
Score Breakdown — Core Visibility
| Dimension | Score | What the data shows |
|---|---|---|
| Google Profile Strength | 13/14 | A claimed profile at 4.8 stars across 186 reviews — above the volume and rating thresholds that signal an established practice to Google. The profile’s primary category is listed as “Doctor.” |
| Map Pack Visibility | 2/20 | Across 95 scanned points in Beverly Hills, you land in the top 3 on 0% of them, and you are not in top 20 on 89%. |
| Review Authority | 14/14 | 4.8 stars / 186 reviews against the grid’s strongest competitor, Ardesh Facial Plastic Surgery, at 4.9 stars / 261 reviews — behind on both count and rating, though not by much. |
| Competitive Position | 4/12 | You hold the #1 map spot on 0% of scanned points, while Ardesh Facial Plastic Surgery holds #1 on 12 of the 95 pins — 13% of the grid. |
| Review Velocity | 10/10 | The newest review Google sampled landed 4 September 2026 — 11 days before this audit, inside the last 30 days. Reviews are arriving now, not historically. |
Where You Rank Across Beverly Hills
A live 11×11 grid scan of Google Maps ranking around your Spalding Drive office. Each pin shows your position at that spot; the colour key is on the map.
Scanned for “plastic surgeons” · 11 grid
Open full interactive heatmap →
Ranking Breakdown — 95 pins scanned
89% not in top 20
This is the finding that matters most in the entire report. Of 95 search points across Beverly Hills, your profile surfaces in the top 20 on ten of them — and on those ten, your positions run from 13th to 20th. You rank #1 nowhere, and you don’t appear in the top 3 anywhere. Your average position across the grid is 19.7, directionally, with unranked pins scored as 20. Meanwhile Ardesh Facial Plastic Surgery — two blocks away on South Rodeo Drive — holds #1 on 12 of the 95 pins and shows up in the top 20 on 87 of them. Davis Facial Plastics appears on 81 pins, Truesdale on 79, and Park Facial Plastics on 59 despite having 11 reviews to your 186. That last one is the tell: this is not a reputation problem or a quality problem. Patients searching for a facial plastic surgeon from inside your own neighborhood are being handed a list you’re not on.
3 Critical Gaps
Your profile is categorized as “Doctor,” not as a surgeon
Your Google Business Profile’s primary category reads “Doctor.” Every competitor on the scanned grid uses a specific surgical category: Ardesh and Harris are listed as “Plastic surgery clinic,” Davis and Truesdale as “Plastic surgeon,” Park as “Cosmetic surgeon.” Primary category is one of the strongest inputs Google uses to decide which businesses are eligible for a given local search, and “Doctor” is a catch-all that puts you in a pool with general practitioners rather than the surgical pool your patients are searching.
Business impact: This single field plausibly explains a large share of the 89% of the map where you don’t appear — and it is among the fastest corrections available to you.
Your name is different on every directory that lists you
Of 19 directories checked, a listing was found on six — and not one of the six carries a name matching your Google profile. Yelp lists the practice as “Paul S. Nassif, MD,” Tupalo blends both forms, and the remaining found listings each use their own variation. The other thirteen returned nothing at all. Google cross-references directory records to confirm a business is real and located where it claims to be; inconsistent entity names weaken that confirmation.
Business impact: Every directory disagreement is a small deduction from the local trust score that decides map placement — and you’re currently taking that deduction on all six listings that exist.
You win the search results page and lose the map above it
Your domain ranks for 1,209 keywords nationally, 71 of them in the #1 organic position, backed by 397 referring domains — genuinely strong numbers. But on a live search for “plastic surgeons” in Beverly Hills, your practice appears nowhere in the paid results, nowhere in the local pack, and nowhere in the first ten organic results. The local pack on that search is held by Ourian, Omidi, Desai, Barrett and Khalil; the organic results are led by directories — the ASPS surgeon finder, Yelp, and RealSelf.
Business impact: The map pack and the ads sit above every organic result on a phone. Your best asset — a high-authority website — is being shown below three competitors and a directory listing that a patient may never scroll past.
Your Top 2 AI Visibility Gaps
We ran five test prompts across AI search engines asking for plastic surgeons in this market. NassifMD Plastic Surgery was named zero times. The surgeons named instead included Rady Rahban, Daniel Barrett, Urmen Desai, Michael Zarrabi, Ben Talei and Terry Dubrow. The domains those engines drew from most were realself.com, zocdoc.com, doctor.webmd.com and healthgrades.com. Your crawler permissions are fully open and your llms.txt file is in place — the access isn’t the problem. These two pillars are your weakest:
Pillar 5 — Content Freshness & Depth
0 / 3 — Critical Status
None of the pages sampled carry a visible publication or update date, and no recency signal was detectable anywhere in the content. Your blog library is substantial, but nothing on it tells a machine when any of it was written.
Business impact: When an AI engine has to choose between two sources on rhinoplasty, it strongly favors the one it can confirm is current — and right now it can’t confirm that about anything you’ve published.
Pillar 6 — Conversational Query Optimization
2 / 4 — On Track
No FAQPage markup was detected anywhere on the site, and your homepage carries zero question-format headings. You have real question-and-answer content — a facelift FAQ, a Q&A with Dr. Nassif, an Asian rhinoplasty FAQ post — but none of it is structured in the format AI engines read when they assemble an answer.
Business impact: Google’s own results page for your core keyword is already serving four “People Also Ask” questions about plastic surgery. Those answers are being sourced from somewhere else.
Want us to walk you through these findings and what to fix first? Book a free strategy call →
Strategic Readiness — 80% (Strong Foundation)
Strategic Readiness asks whether the site is built to serve the searches that actually produce patients — intent coverage, depth per procedure, URL architecture, and local build-out. This is your strongest axis by a wide margin. Across 433 indexed pages you have a dedicated page for every procedure you offer, with real sub-trees beneath them: seven rhinoplasty variations, eight facelift pages, a large gallery organized procedure by procedure, and a blog that covers the comparison questions patients ask before booking. Location build-out is genuine too, with Beverly Hills and Newport Beach trees and a traveling-patients page. The weakness is architectural: 12 duplicate-intent URLs where the Newport Beach tree and the gallery tree each mirror a canonical service page, plus a medspa presence split between /medspa/ on this domain and a separate nassifmdmedspa.com brand linked from your top navigation. Splitting one topic across several URLs splits the ranking signal with it.
BIGGEST STRATEGIC GAP
Twelve duplicate-intent URLs competing with their own canonical pages — pick one winner per procedure and 301-redirect the mirrors into it so the authority consolidates instead of splitting three ways.
Medium + Full audits dig into the 4 Strategic dimensions individually.
Technical Maturity — 82% (Strong Foundation)
Technical Maturity covers page speed, on-page SEO health, content architecture, the conversion path, positioning clarity, and off-page authority. Positioning is the standout: double board certification, Cedars-Sinai and Keck USC affiliations, a Castle Connolly Top Doctors badge on the homepage, and a credential set spelled out in your markup in a level of detail almost nobody in this market matches. Off-page authority is likewise strong — 397 websites link to you, with a low spam profile. On-page health is solid, with Lighthouse SEO at 92 on both mobile and desktop and a well-targeted homepage title and description. Conversion is the softer spot: click-to-call is in place and “Schedule a Consultation” appears repeatedly, but every route funnels to a single contact page rather than an online booking step. Speed is where the real deduction sits.
BIGGEST TECHNICAL GAP
Mobile largest-contentful-paint of 4.0 seconds and layout shift of 0.158 — both fail Google’s Core Web Vitals thresholds on the device most of your patients use; compress and preload the hero image and reserve fixed dimensions for above-the-fold media.
Medium + Full audits expand into Lighthouse + page-level on-page audit + content architecture + brand positioning.
Competitive Snapshot
The three practices taking the most map real estate on the scanned grid, measured against you on the same 95 pins.
| Business | Rating | Reviews | Pins in top 20 (of 95) | Pins at #1 |
|---|---|---|---|---|
| NassifMD Plastic Surgery (you) | 4.8 | 186 | 10 | 0 |
| Ardesh Facial Plastic Surgery | 4.9 | 261 | 87 | 12 |
| Davis Facial Plastics | 5.0 | 116 | 81 | 0 |
| Truesdale Facial Plastic Surgery | 4.9 | 478 | 79 | 0 |
Citation Breakdown
| Directories checked | 19 |
| Listings found | 6 |
| Listings with a fully matching record | 0 of 6 |
Your Google profile name is clean — no keyword stuffing, no city tacked on the end — so the mismatches aren’t coming from the profile. They’re a naming split: the practice is “NassifMD Plastic Surgery” on Google and some variation of the surgeon’s personal name on the directories that list it, most visibly “Paul S. Nassif, MD” on Yelp. Address and phone match correctly on Yelp, Tupalo and WhereTo, which means this is a name-form problem rather than bad data. Thirteen of the directories checked have no listing at all. Facebook came back flagged on name and address, but Facebook and Instagram block automated checks and their results are unreliable — treat those two as items to verify by hand rather than as confirmed errors.
Buyer Trust Directory Presence
Generic citation directories matter for Google Maps trust. Buyer-research directories and industry credentials matter for how aesthetic patients actually decide who to book — they’re where a prospect goes before spending five figures on a face. We checked both:
Verification Summary — 4 of 4 consumer directories list you · 0 of 3 industry credentials displayed on your site
Consumer Directories — where patients research
| Directory | Status | Why It Matters |
|---|---|---|
| RealSelf | PRESENT | First-stop research destination for aesthetics buyers; profile completeness + review count is the strongest pre-booking trust signal |
| Healthgrades | PRESENT | Where buyers verify medical credentials before booking; ranks in Google AI Overviews for “best plastic surgeon [city]” queries |
| Vitals | PRESENT | Patient-review aggregator referenced by Google for medical practice rankings; profile claim is free and high-leverage |
| WebMD Care | PRESENT | WebMD’s provider-finder property — strong trust signal because of WebMD’s general-health brand authority |
Industry Credentials — what patients look for on your site
| Association | Status | Why It Matters |
|---|---|---|
| American Med Spa Association (AmSpa) | NOT DISPLAYED | The medspa industry’s primary professional association — relevant because you run a medspa arm; membership signals industry recognition and compliance posture |
| American Society for Dermatologic Surgery (ASDS) | UNCERTAIN | Dermatologist credential signal — applicability depends on whether a dermatologist is on staff, which we couldn’t confirm from the site |
| The Aesthetic Society | UNCERTAIN | Plastic surgeon credential signal — applicability depends on the board certifications held by Dr. Frederick and Dr. Wu, which we couldn’t confirm |
On consumer directories you are in excellent shape — all four carry a profile, and your site’s own markup already points AI engines and search crawlers at RealSelf, US News, Yelp, Wikipedia and RealPatientRatings. That makes the AI-presence result more striking, not less: the engines are drawing heavily from RealSelf, WebMD and Healthgrades for Beverly Hills surgeon queries, and you are listed on all three, yet you were named in none of the five test prompts. On the credential side, the site displays a Castle Connolly Top Doctors 2025 badge but no association membership marks, even though your structured data names six professional societies. The credential is earned; it just isn’t shown where a nervous patient looks for it.
VERIFY WITH CLIENT
Does the Newport Beach office have its own Google Business Profile? This audit measured the Beverly Hills profile on Spalding Drive only — if Newport Beach has a separate profile, it needs its own scan and its own category review.
VERIFY WITH CLIENT
Which domain is meant to own the medspa business — nassifmdmedspa.com, or the /medspa/ section on drpaulnassif.com? Both exist and your main navigation points to the separate domain, so we need to know which one should be the canonical home before recommending a consolidation direction.
Accessibility & ADA Readiness
100/100 mobile · 95/100 desktop — your site already passes most automated accessibility checks, a strong foundation and a genuine differentiator in this market.
A Medium audit ($49) runs the full WCAG-aligned audit and names the top 3 specific fixes — on desktop there’s an ARIA attribute issue and a set of controls whose visible labels don’t match their accessible names. ADA accessibility lawsuits against local businesses are rising every year; you’re closer to clean here than almost anyone we audit.
3 Quick Wins — This Week
Change your Google primary category from “Doctor” to “Plastic surgeon”
In Google Business Profile → Edit profile → Business category, set the primary category to “Plastic surgeon” and add the secondary categories that reflect what you actually do — facial plastic surgery, cosmetic surgery, medical spa. Every practice outranking you on the grid uses a surgical primary category; Ardesh and Harris use “Plastic surgery clinic,” Davis and Truesdale use “Plastic surgeon.” This takes about ten minutes and is the highest-leverage single edit available to you right now.
Pick one canonical business name and push it across the six listings that exist
Decide whether the entity is “NassifMD Plastic Surgery” or “Paul S. Nassif, MD” — then make Yelp, Tupalo, ShowMeLocal, Find-Open and WhereTo match it exactly, character for character, alongside the Spalding Drive address and (424) 453-8966. Separately, log into your Facebook page and confirm the name and address fields there against your Google profile; our scan flagged a possible mismatch, but Facebook blocks automated reads, so verify before you change anything.
Wrap your existing FAQ content in FAQPage markup
You already have the content — /facelift/facelift-faq/, the Q&A with Dr. Nassif page, and the Asian rhinoplasty FAQ post. None of it carries FAQPage structured data, and no FAQPage markup exists anywhere on the site. Add it to those three pages first, with each question as a real H2 phrased the way a patient would type it and a direct two-to-three sentence answer underneath. Google is already serving four “People Also Ask” questions on your core keyword, and your site is the most credentialed source in the market that isn’t formatted to answer them.
What a Full Audit Reveals
This report scores your AI Visibility and names your two weakest pillars. A Medium audit opens the full six-pillar AISO breakdown with a strategic read on each one, and a Full engagement benchmarks all six pillars against five named competitors so you can see exactly where Ardesh, Davis and Truesdale are ahead of you and where they’re exposed. Beyond that, deeper tiers add a keyword gap analysis against those competitors, a page-level on-page and technical SEO audit across your 433 URLs, a complete schema markup audit with the specific types your procedure pages are missing, a WCAG accessibility audit with a prioritized fix list, a 90-day strategic roadmap, and a content calendar mapped to the four types of search intent your patients move through between first symptom and booked consultation.
Want to Turn These Gaps Into Growth?
This snapshot only scratches the surface. Book a free strategy call — in 15 minutes we’ll walk through your numbers together, answer your questions, and show you which gaps are worth closing first.
Analysis prepared using live Google Maps data, a 95-point geographic ranking scan, directory verification, live page-speed testing, AI-engine presence probes, and competitive research. Generated September 2026.
Findability Experts
This snapshot is the starting point
This Findability Score maps your visibility surface — Maps grid, listings, reviews, and AI access. The fastest way to act on it is a short call: we’ll walk the findings together and show you which gaps are worth closing first.
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