Findability Experts — Findability Score
West Coast Customs — Burbank, CA
Here’s where West Coast Customs stands in the Burbank market for custom car work. Every number below is pulled from live data — Google Maps, a 95-point geographic ranking scan, citation directories, live search results, and AI-readiness probes run against your site.
Findability Score — Overview
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Core Visibility 67% On Track |
AI Visibility (AISO) 23% Critical Status |
|
Strategic Readiness 52% On Track |
Technical Maturity 74% Strong Foundation |
|
Gaps Found 10 |
Critical Priority 4 |
Overall · On Track 55% 0.35·67 + 0.25·23 + 0.20·52 + 0.20·74 = 55 |
The split here is stark. On the map and on reputation you’re strong — a 4.5 rating across 986 reviews and the top spot on roughly a third of the Burbank grid. On AI visibility you’re weak, and it’s the single axis dragging the whole picture down: your website ships with zero structured data, no FAQ content, and nothing dated, which means the engines that now answer “who should I take my build to in Burbank” have almost nothing to work with. Technical foundations are solid and the strategy layer is workable — the AI layer is the one that hasn’t been built yet.
Score Breakdown — Core Visibility
| Dimension | Score | Why |
|---|---|---|
| Google Profile Strength | 11/14 | Claimed profile at 2101 Empire Ave with a 4.5 rating across 986 reviews — more reviews than the five competitors on this grid hold combined (369). |
| Map Pack Visibility | 12/20 | You’re in the top 3 on 44% of the 95 scanned pins and in the top 10 on 62% — strong near the shop, thinning fast toward the edges of the search area. |
| Review Authority | 10/14 | 986 reviews against GK Customs LA’s 24 — you lead volume by 41x, but trail on rating (4.5 vs their 4.8). |
| Competitive Position | 8/12 | You hold #1 on 32% of pins; GK Customs LA — the strongest challenger on this grid — holds #1 on 11 of the 95 pins. |
| Review Velocity | 6/10 | The newest review Google sampled is dated 7 November 2025 — 313 days before this audit, putting you in the 181–365 day window. |
Where You Rank Across Burbank
A live 11×11 grid scan of Google Maps ranking around your shop. Each pin shows your position at that spot; the colour key is on the map.
Scanned for “custom car shops” · 11 grid
Open full interactive heatmap →
Ranking Breakdown — 95 pins scanned
12% rank #2–3
18% rank #4–10
17% rank #11–20
21% not in top 20
You own the centre of this map and lose the edges. West Coast Customs ranks #1 on 32% of the 95 scanned pins and sits in the top 3 on 44% — that’s real dominance close to Empire Ave. But on 21% of the grid you don’t appear in the top 20 at all, and on another 17% you’re stuck between 11 and 20, which is functionally the same thing: nobody scrolls that far. Average position across the whole grid is 8.5, with unranked pins scored as 20, so treat that as directional rather than precise. The pattern matters more than the number — a shop with 986 reviews and a 15-year Google history should not be falling out of the results a few miles from its own bay doors. GK Customs LA, a 24-review shop in Glendale, takes #1 on 11 of these pins and appears somewhere in the top 20 on 51 of them. They’re not beating you on reputation. They’re beating you on coverage.
3 Critical Gaps
A 24-Review Shop Is Beating You in the Burbank Map Pack
Live results for “custom car shops” in Burbank put GK Customs LA at #1 in the local pack and West Coast Customs at #2. They have 24 reviews and 7 years in business. You have 986 reviews and 15+ years. On the geographic scan they hold #1 on 11 pins to your 30, so you’re ahead overall — but at the exact moment a Burbank searcher looks, they’re the first name on screen.
Business impact: The #1 local pack slot takes a disproportionate share of calls — being #2 with 41x the reviews means your reputation is doing work that your local signals aren’t converting into placement.
Your Website Ships With Zero Structured Data
We fetched westcoastcustoms.com and found 0 JSON-LD blocks — no LocalBusiness, no Service, no Organization, no AggregateRating, nothing. Two of the three competitor sites we checked already have it: World Famous 4×4 publishes LocalBusiness with address and coordinates, and Hollywood Customs publishes LocalBusiness plus WebSite markup.
Business impact: Structured data is how a search engine or an AI assistant confirms you’re a real business at a real address with real ratings — without it, one of the most recognised names in custom cars is a blank slate to the machines doing the recommending.
You’re Invisible on a Fifth of Your Own Market
On 21% of the 95 scanned pins, West Coast Customs doesn’t appear in the top 20 results at all. Add the 17% where you sit between positions 11 and 20 and more than a third of the grid is territory where a searcher will never see you. Your site has 7 pages total and not one of them targets Burbank or any surrounding city by name.
Business impact: Every one of those pins is a person searching for exactly what you do, in your market, being handed a competitor instead.
Your Top 2 AI Visibility Gaps
ChatGPT, Gemini, and Perplexity are becoming discovery tools for local services. Here’s where West Coast Customs is invisible to them right now.
Pillar 1 — Structured Data & Schema
0 / 7 — Critical Status
The schema scan returned successfully and found zero structured-data blocks on the site. No LocalBusiness, no Service, no FAQPage, no AggregateRating — the four types that carry the most weight when an AI system decides which local business to name.
Business impact: When someone asks an AI assistant for a custom shop in Burbank, your 986 five-star-heavy reviews and your Empire Ave address exist nowhere in a form the assistant can read and trust.
Pillar 5 — Content Freshness & Depth
0 / 3 — Critical Status
Zero percent of the sampled pages carry a visible publish or update date, and no most-recent publish date could be established anywhere on the site. The homepage itself runs about 270 words of readable text across 10 headings.
Business impact: AI systems favour sources they can date and verify — an undated, text-light site reads as stale, so your builds get described by the magazines and forums that cover them rather than by you.
Want us to walk you through these findings and what to fix first? Book a free strategy call →
Strategic Readiness — 52% (On Track)
Strategic Readiness asks whether the site is built to catch the searches that matter — the right intents, real depth per service, clean architecture, and a genuine local build. Your URL structure is clean (no date-indexed junk, no duplicate paths) and the seven pages we found are logically named: /custom, /brand-build, /storage, /events, /schedule, /founder. The booking path is in the main navigation, which is more than most shops manage. The two weakest dimensions are Local Strategy Build and Topic Authority — there is no page anywhere on the site aimed at Burbank or any neighbouring city, and no supporting depth (no FAQ, no blog, no testimonials hub) behind the service pages that do exist. No sitemap.xml was detected either, so we built the page inventory from homepage navigation.
BIGGEST STRATEGIC GAP
Nothing on the site says “Burbank” — build a dedicated service-and-city page (a /custom-car-shops-burbank/ style URL) so the searches you’re losing on the edge of the grid have a page to land on.
Medium + Full audits dig into the 4 Strategic dimensions individually.
Technical Maturity — 74% (Strong Foundation)
This is your strongest technical picture. Lighthouse Performance scores 87/100 on mobile and 96/100 on desktop, Lighthouse SEO scores 100/100 on both, and Lighthouse Best Practices scores 96/100 — the site is well built. Off-page authority is exceptional for a local business: 1,638 referring domains and 5,378 backlinks pointing at westcoastcustoms.com, which is national-brand territory and a genuine asset most Burbank shops will never touch. The soft spots are content architecture (seven pages, no service-area coverage, no supporting content) and mobile load: your Largest Contentful Paint is 3,380ms on mobile against a 2,500ms threshold, while desktop comes in clean at 1,384ms. Layout shift is a perfect 0 and interactivity is fast at 84ms, so this is a single image-weight problem on mobile, not a broken site.
BIGGEST TECHNICAL GAP
Mobile LCP of 3,380ms — compress and correctly size the hero imagery on the homepage so the main visual lands under 2.5 seconds on a phone, which is where most of your traffic sees you first.
Medium + Full audits expand into Lighthouse + page-level on-page audit + content architecture + brand positioning.
Competitive Snapshot
| Business | Rating | Reviews | #1 Pins (of 95) | Top-20 Pins |
|---|---|---|---|---|
| West Coast Customs | 4.5 | 986 | 30 | 75 |
| GK Customs LA — Glendale | 4.8 | 24 | 11 | 51 |
| World Famous 4×4 — Burbank | 4.7 | 194 | 0 | 50 |
| HOLLYWOOD CUSTOMS CORP. — Burbank | 4.4 | 39 | 0 | 46 |
Nobody in this field can touch your review volume — and two of the three nearest challengers never take a single #1 pin. The threat isn’t reputation, it’s persistence: World Famous 4×4 and Hollywood Customs both show up somewhere in the top 20 on roughly half the grid, and both publish LocalBusiness schema you don’t.
Citation Breakdown
| Directories checked | 19 |
| Listings found | 6 |
| Name, address, phone and website all correct | 1 |
One listing out of nineteen directories checked is fully correct. Your Yelp page has the right name, phone and website but a mismatched address; Hotfrog and ShowMeLocal both carry an incorrect name and address; and thirteen directories — including Bing, Foursquare, Yellow Pages, Manta and Chamber of Commerce — returned no listing for you at all. Address mismatches are the expensive kind: Google cross-checks your address across the web, and every disagreement chips away at the confidence it has in placing you on the map — which is exactly what the edges of that heatmap look like.
VERIFY WITH CLIENT
Is 2101 Empire Ave, Burbank CA 91504 the single canonical address for every listing? Yelp, Facebook, Hotfrog and ShowMeLocal all show an address that doesn’t match your Google profile — we need to know whether those point at a former location, a second facility, or are simply out of date before we correct them.
Accessibility & ADA Readiness
100/100 mobile · 100/100 desktop — your site already passes most automated accessibility checks, a strong foundation.
A Medium audit ($49) runs the full WCAG-aligned audit and names the top 3 specific fixes. ADA accessibility lawsuits against local businesses are rising every year — this is one of the highest-leverage protections you can put in place.
3 Quick Wins — This Week
1. Put LocalBusiness schema on the homepage
Your site currently serves 0 JSON-LD blocks. Add a single LocalBusiness block to westcoastcustoms.com carrying the business name, 2101 Empire Ave, the phone Google lists for you, opening hours and your 4.5/986 rating. World Famous 4×4 and Hollywood Customs already do this — it’s a one-file change on a Next.js site and it’s the highest-leverage hour of work on this whole list.
2. Restart review requests — the newest one Google sampled is from November 2025
986 reviews is a fortress, but the freshest review in Google’s sample is dated 7 November 2025, 313 days before this audit. Google weights recency heavily in 2026 — a handful of reviews this month counts for more than hundreds from three years ago. Send a review link to every customer who collects a vehicle, starting this week, and ask at handover while they’re standing next to the build.
3. Correct the address on Yelp, then verify Facebook
Your Yelp listing has the right name, phone and website but a mismatched address — log into Yelp for Business and set it to exactly what your Google profile shows. Then verify Facebook separately: our scan flagged a possible address mismatch there too, but Facebook’s data is unreliable to read from the outside, so check it in Edit Page Info before changing anything.
What a Full Audit Reveals
This report showed you two of six AI visibility pillars — a deeper audit opens all six with scored breakdowns and, at the Full level, benchmarks every pillar against five named competitors so you can see exactly who’s building for AI search in Los Angeles and who isn’t. It also adds a keyword gap analysis against the shops beating you on the grid, a page-by-page on-page technical audit, a complete schema markup specification, a WCAG-aligned accessibility audit with a prioritised fix list, a 90-day strategic roadmap sequenced by impact, and a content calendar mapped to the four search intents your seven pages currently don’t cover.
Want to Turn These Gaps Into Growth?
This snapshot only scratches the surface. Book a free strategy call — in 15 minutes we’ll walk through your numbers together, answer your questions, and show you which gaps are worth closing first.
Analysis prepared using live Google Maps data, geographic ranking scans, citation directory audits, and competitive research. Generated September 2026.
Findability Experts
This snapshot is the starting point
This Findability Score maps your visibility surface — Maps grid, listings, reviews, and AI access. The fastest way to act on it is a short call: we’ll walk the findings together and show you which gaps are worth closing first.
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