Findability Experts — Findability Score
Carlo’s Bakery — Hoboken, NJ
Here’s where Carlo’s Bakery stands in the Hoboken market for bakery searches. Every number below is pulled from live data — Google Maps, a 95-point geographic ranking scan, citation directories, page-speed testing, and live AI-readiness probes.
Findability Score — Overview
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Core Visibility 51% On Track |
AI Visibility (AISO) 43% Needs Attention |
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Strategic Readiness 52% On Track |
Technical Maturity 70% Strong Foundation |
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Gaps Found 10 |
Critical Priority 4 |
Overall · On Track 53% 0.35·51 + 0.25·43 + 0.20·52 + 0.20·70 = 53 |
Not Appearing in the Map Pack
You do not rank in the top 20 for “bakeries” across 99% of the search area.
The rest of this audit is scored on its own merits below, and the fundamentals may well be strong — but map-pack placement is how local customers actually find you. Until that changes, the strength of everything else is potential rather than traffic.
The four axes disagree sharply, and that disagreement is the whole story. Technical Maturity is the strongest of the four — the site is fast to build on, the SEO fundamentals score a perfect 100/100 on Lighthouse SEO, and 2,910 other websites link to carlosbakery.com. Core Visibility is the weakest, and it is weak for one specific reason: the brand is famous, the reviews are enormous, and the Google Maps grid still shows almost nothing. AI Visibility and Strategic Readiness both sit in the middle — real foundations in place, real holes in the parts that make a business findable in a specific neighborhood. Overall you land at 53%.
Score Breakdown — Core Visibility
| Dimension | Score | What the data shows |
|---|---|---|
| Google Profile Strength | 10/14 | A claimed profile at 95 Washington St with a 4.4 rating across 9,275 reviews, listed under the primary category Bakery. The review volume is exceptional; the 4.4 rating is what holds this back from the top band, which starts at 4.7. |
| Map Pack Visibility | 2/20 | Across 95 scanned grid points, Carlo’s Bakery appears in the top 3 on 0% of them and is not in the top 10 on 99%. Exactly one pin returned a top-10 placement. This is the floor of the scale. |
| Review Authority | 10/14 | 9,275 reviews against ENCANTO Bakery & Bistro’s 251 — a 37x volume lead. But the rating runs the other way: 4.4 versus their 4.7. Leading on one dimension and trailing on the other is what places this mid-band. |
| Competitive Position | 4/12 | Carlo’s Bakery holds the #1 spot on 0 of the 95 scanned pins. ENCANTO holds 4, Leleco Bakery 3, J&Ks Bakehouse 2, Gigis By K 2 — no one dominates, and the open field is being split by bakeries a fraction of Carlo’s size. |
| Review Velocity | 10/10 | The newest review Google sampled landed 24 August 2026 — 23 days before this audit, inside the last 30 days. Reviews are arriving now, not historically. This is the strongest dimension on the board. |
Where You Rank Across Hoboken
A live 11×11 grid scan of Google Maps ranking around your business. Each pin shows your position at that spot; the colour key is on the map.
Scanned for “bakeries” · 11 grid
Open full interactive heatmap →
Ranking Breakdown — 95 pins scanned
99% not in top 10
Carlo’s Bakery doesn’t currently rank #1 anywhere on the scanned grid, and it isn’t in the top 3 on a single one of the 95 points. It reached the top 10 on exactly one pin. On the remaining 99% it isn’t ranking in the top 10 at all. The average position across the grid — with unranked pins scored as 20 — comes out at 19.85, which is another way of saying “essentially absent everywhere.” What makes this striking is who is filling that space. No single bakery owns the map: ENCANTO Bakery & Bistro in Kearny holds #1 on 4 of the 95 pins, Leleco Bakery in Newark on 3, and J&Ks Bakehouse in Belleville on 2 — with 10 reviews to its name. The top spot around Hoboken is fragmented between small neighborhood shops with 10 to 251 reviews apiece, while the business with 9,275 reviews and international brand recognition collects none of it. This is not a reputation problem. It’s a local signal problem, and fragmented territory is the easiest kind to take.
VERIFY WITH CLIENT
This audit resolved to the Hoboken flagship at 95 Washington St, but your site lists multiple locations at /locations. Is 95 Washington St the profile you want ranking for local bakery searches, or should we be looking at the multi-location Google Business Profile set as a group? The answer changes which fixes come first.
3 Critical Gaps Holding You Back
1. Not in the Top 10 on 99% of the Local Map
Out of 95 scanned grid points around Hoboken, Carlo’s Bakery is not ranking in the top 10 on 99% of them and reached the top 3 on zero. Meanwhile bakeries with 10 reviews (J&Ks Bakehouse) and 101 reviews (Leleco Bakery) are picking up #1 placements. Google’s local algorithm doesn’t read fame — it reads proximity signals, category relevance, on-page location content, and directory consistency. Right now your site gives it almost none of the last two.
Business impact: Every person within a few miles who types “bakeries near me” into Google Maps is being handed a list that doesn’t include you — and those are exactly the walk-in, same-day, buy-a-cake-this-afternoon customers your Hoboken storefront depends on.
2. Your Mobile Site Takes 13.4 Seconds to Show Its Main Content
Lighthouse Performance on mobile scores 37/100, with a Largest Contentful Paint of 13,352 milliseconds and 1,033ms of blocked main-thread time. Desktop is better but still slow — Lighthouse Performance 45/100 with a 3,812ms LCP and a layout-shift score of 0.164, well over the 0.1 threshold. Google has used page speed as a mobile ranking factor for years, and mobile is where local bakery searches happen.
Business impact: Most mobile visitors abandon a page before 13 seconds elapse — so you’re paying for brand awareness, ads, and TV recognition that drives people to a page many of them never actually see load.
3. Your Own Website Tells Google the Wrong Address
The Bakery structured data on your homepage sets the street address to “Carlo’s Bakery 95 Washington St” — the business name is stuffed into the street field, which is a formatting error, not an address. Worse, the geo coordinates in that same block read 40.744, -74.0324, while your verified Google Business Profile sits at 40.7372, -74.0308 — roughly three-quarters of a kilometre north of where the bakery actually is. The site is also missing Service, FAQPage, and AggregateRating markup entirely, despite having a live /faq page and 9,275 reviews.
Business impact: You’re feeding Google two conflicting versions of where you are — and conflicting location signals are one of the fastest ways to lose map placement to a competitor whose data is simply cleaner.
Your Top 2 AI Visibility Gaps
ChatGPT, Gemini, and Perplexity are becoming discovery tools for local food and gift buying. When we probed AI assistants for Hoboken bakery recommendations, Carlo’s Bakery did get named — but the sources being cited were TripAdvisor, Yelp, Reddit, and hobokengirl.com, not carlosbakery.com. Here’s why your own site isn’t the one being read.
Pillar 5 — Content Freshness & Depth
0 / 3 — Critical Status
Zero of the pages sampled carry a visible publish or updated date, and no most-recent publish date could be established anywhere on the site. There is no blog, no news section, and no dated content of any kind in the 25-URL sitemap.
Business impact: AI assistants weight recency heavily when deciding which source to quote — an undated page reads as an unknown-age page, so they reach for TripAdvisor and Reddit threads instead of your own words about your own bakery.
Pillar 2 — Content Structure for AI Citation
2 / 6 — Needs Attention
The homepage carries 244 words of body text across 3 headings, with zero list blocks and zero headings that pose and then answer a question. None of the paragraphs fall in the 20-to-90-word range that language models pull clean quotations from.
Business impact: There is almost nothing on your homepage for an AI assistant to extract and attribute to you — so when someone asks it about Cake Boss cakes, shipping, or the Hoboken location, it answers from somebody else’s page.
Want us to walk you through these findings and what to fix first? Book a free strategy call →
Strategic Readiness — 52% (On Track)
Strategic Readiness asks whether the site is built for the searches that matter: does it meet buyers at the point of intent, does each thing you sell get real depth, is the URL architecture legible, and has anything been built specifically for local. Carlo’s Bakery does well on transactional intent — /shop, /custom_cake_nationwide, /custom_cake_local, and /coffee all exist as real destinations, and a customer who wants to buy can buy. The two weak dimensions are URL architecture and local build. The sitemap shows 25 URLs resolving to just 13 real pages, because 9 of them are duplicate-intent pairs where the same page is reachable both with and without a trailing slash (/shop and /shop/, /about and /about/, /careers and /careers/). And for local, there is a single /locations page and nothing beneath it — no Hoboken page, no per-store page, no neighborhood content at all.
BIGGEST STRATEGIC GAP
Nothing on the site is built for a specific place — build a dedicated Hoboken page at /bakeries-near-me-hoboken/ with the flagship’s address, hours, parking, neighborhood detail, and store-specific photos, then give every other location the same treatment under one consistent URL pattern.
Medium + Full audits dig into the 4 Strategic dimensions individually.
Technical Maturity — 70% (Strong Foundation)
This is your strongest axis, and it’s strong for good reasons. Lighthouse SEO scores 100/100 on both mobile and desktop, Lighthouse Best Practices scores 96/100, and the page metadata is genuinely well built — canonical tag, description, Open Graph, and Twitter card all present and correctly formed. Off-page authority is exceptional: 2,910 other websites link to carlosbakery.com across 15,693 individual links, 14,231 of them dofollow, with the profile first observed back in January 2019. That is a link foundation most local businesses will never have. Positioning is equally clear — the Cake Boss story, a dedicated /buddy page, and a /press page give you differentiation with real proof behind it. What drags the axis down is speed and content architecture: Lighthouse Performance is 37/100 on mobile, and the site’s 13 pages give you product coverage without depth, service-area pages, or any content hub.
BIGGEST TECHNICAL GAP
Mobile Largest Contentful Paint at 13,352ms — compress and correctly size the hero imagery, defer the non-critical stylesheets (the homepage loads 12 separate CSS files before it can paint), and get LCP under 2.5 seconds.
Medium + Full audits expand into Lighthouse + page-level on-page audit + content architecture + brand positioning.
Competitive Snapshot
| Business | Rating | Reviews | Pins in Top 20 (of 95) |
#1 Pins |
|---|---|---|---|---|
| Carlo’s Bakery (you) | 4.4 | 9,275 | 1 | 0 |
| ENCANTO Bakery & Bistro — Kearny, NJ | 4.7 | 251 | 12 | 4 |
| Leleco Bakery — Newark, NJ | 4.7 | 101 | 12 | 3 |
| J&Ks Bakehouse — Belleville, NJ | 5.0 | 10 | 10 | 2 |
Read that bottom row again. J&Ks Bakehouse has 10 Google reviews. It appears in the top 20 on 10 of the 95 scanned pins and holds the #1 spot on 2 of them. Carlo’s Bakery has 9,275 reviews and appears on 1. Review volume is not what’s being measured here — local relevance signals are, and those are entirely fixable.
Citation Breakdown
| Directories scanned | 19 |
| Directories where a listing was found | 6 |
| Listings where name, address, phone and website all match | 3 |
Yelp, Acompio and WhereTo are clean matches. Hotfrog and Find-Open both carry the right phone and website but the wrong name and address. And no listing at all was returned for Bing, Foursquare, Yellow Pages, Chamber of Commerce, Manta, CitySearch, Tupalo, TomTom, eLocal, EZLocal, or Zillow. Bing matters more than people assume — it’s the data source behind a chunk of Windows, Alexa, and now Copilot local answers.
Your Google Business Profile name — “Carlo’s Bakery” — is clean, with no service keywords or city stuffed into it. That’s the right foundation: every other directory should be brought in line with the Google name, not the other way round.
Accessibility & ADA Readiness
84/100 mobile · 88/100 desktop — you’re close to passing the major checks but have 5–10 fixable issues that affect real users with disabilities.
The mobile scan flagged 11 touch targets too small or too closely spaced, 9 list items sitting outside a proper list container, 5 ARIA roles missing their required children, and a colour-contrast failure. A Medium audit ($49) runs the full WCAG-aligned audit and names the top 3 specific fixes. ADA accessibility lawsuits against consumer-facing businesses are rising every year — this is one of the highest-leverage protections you can put in place.
3 Quick Wins — This Week
1. Fix the address and coordinates in your homepage structured data
In the Bakery JSON-LD block on your homepage, change "streetAddress": "Carlo's Bakery 95 Washington St" to "95 Washington St" — the business name belongs in the name field, not the street field. Then correct the geo block from 40.744, -74.0324 to 40.7372, -74.0308, which is where your verified Google profile actually sits. A 20-minute edit that stops your site from contradicting your own Google listing.
2. Add FAQPage schema to the /faq page you already have
carlosbakery.com/faq is live and in your sitemap, but the scan found no FAQPage markup anywhere on the site and zero question-formatted headings. Wrap the existing questions and answers in FAQPage structured data — no new content required, just markup around what’s already written. This is the single fastest way to become quotable to ChatGPT, Perplexity, and Google’s AI answers, and it’s the schema type you’re missing that has the most immediate payoff.
3. Claim Bing Places and correct Hotfrog + Find-Open
No Bing listing was returned for the Hoboken location — claim it at bingplaces.com using the exact Google name and address (“Carlo’s Bakery”, 95 Washington St, Hoboken, NJ 07030). Then fix Hotfrog (listing here) and Find-Open, which both carry the correct phone and website but the wrong name and address. Separately: verify your Facebook and Instagram pages match your Google profile exactly — both are referenced in your own site’s markup but neither returned a readable listing to our directory scan, and those two platforms block automated checks, so log in and confirm rather than assuming anything is wrong.
What a Full Audit Reveals
This report gave you two of your six AI Visibility pillars — a Medium audit opens all six with the complete scorecard and a strategic narrative for each, and a Full audit adds a side-by-side AISO benchmark against all five of your map competitors so you can see exactly who is building for AI search in your market and who isn’t. Beyond that: keyword gap analysis showing which bakery searches your competitors own and you don’t, a page-level on-page technical audit across every URL in your sitemap, a complete schema markup audit with the exact JSON-LD to deploy, a WCAG-aligned accessibility audit with a prioritized fix list and severity labels, a 90-day strategic roadmap phased by impact, and a content calendar mapped to real search intent — the thing that would finally give an eleven-year-old, 244-word homepage something to rank with.
Want to Turn These Gaps Into Growth?
This snapshot only scratches the surface. Book a free strategy call — in 15 minutes we’ll walk through your numbers together, answer your questions, and show you which gaps are worth closing first.
Analysis prepared using live Google Maps data, a 95-point geographic ranking scan, citation directory checks, PageSpeed Insights testing, and competitive research. Generated September 2026. Audit Framework v2.1 — includes AI Search Optimization scoring.
Findability Experts
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