Why Your Firm Ranks for Its Name and Nothing That Pays
The Findability Series: Free Live Webinar for Small Law Firms
Hosted by Jim Gilbert, MBA20+ years running SEO, advertising and web teams
Most firms rank when someone searches their name. Almost none rank for the practice areas that bring in the cases. In this free session we run a live scan on a real firm and show, practice area by practice area, where it shows up on Google and where the cases are going to someone else.
Free to attend. Your join link arrives by email as soon as you register.
Can’t make it live? Register anyway and we’ll email you the replay.
45 minutes. A real firm, scanned live.
Why your name is not your visibility
Ranking for your firm name only reaches people who already know you. The cases that matter come from people searching for a practice area.
Practice areas, not “lawyer near me”
Google ranks you separately for each practice area. You can be easy to find for one and invisible for the one that actually pays.
How the map decides who gets the call
Why firms with a stronger map presence take high-value cases from firms with better lawyers, and what Google is looking at when it chooses.
Your own Findability Score
Every attendee can get a free Findability Score: your firm, your practice areas, your market, scanned the same way we scan live on the call.
We scan a real firm live, on three practice areas
No slide deck about SEO. We take a volunteer firm in the room, scan it on three practice areas, and show where it ranks for its own name and where it is invisible for the cases that pay.
Top 3 at home. Gone at the edges.
Every pin is a Google search from that spot. This business owns the map near its office, then slips to page two and drops out of the top 20 toward the edges of its market.
- Green: top 3, the map pack that gets the calls
- Yellow and orange: close, but not getting chosen
- Red: buried below most competitors
- X: not in the top 20 at all
Built for small law firms
Managing partners and firm administrators who know the firm is good and want to know why the phone is not ringing for the cases that matter most.
Jim Gilbert
Jim Gilbert, MBA, has spent 20+ years running SEO, advertising and web teams, including for law firms. Before that, he led digital transformation at one of the largest publishing companies in the world. He built Findability Experts so small firms get the work big firms get. On this call, he’ll scan a real firm live and show where it’s being found on Google, and where it isn’t.
Tuesday, Nov 10
Noon ET · 11 AM CT
10 AM MT · 9 AM PT
60 minutes
45 minutes of teaching, then live Q&A.
Online, any device
Your private join link is emailed after you register.
Free
Register once. Your join link and reminders come by email.